Smarter Hiring for High-Growth Health Brands

A health supplement brand made in Australia, widely distributed across major pharmacies in Greater Jakarta and leading marketplaces, strengthened its hiring strategy to support rapid business growth and operational excellence.

Purityfic

Client Information

Australia's 1st Halal-only Vitamin Brand. All products are Made in Australia in TGA licensed facilities. Halal Certified. Available in Australia, Indonesia, Singapore, Vietnam, and Malaysia.

Industry

Wellness and Well-Being Services

Team Size

200 employees

Use Case

Recruitment Assessment

Solutions Used

Career Match dan Cognitive Test (IQ)

The Challenge

Finding and accurately mapping the right candidates for IT, Sales, and Operations roles to support rapid, multi-channel business growth.

Challenge

Core Problems

Difficulty Identifying the Right Talent

Limited insight into candidates’ true capabilities makes it challenging to find individuals who truly fit IT, Sales, and Operations roles.

High Risk of Hiring Errors

Without objective assessment, recruitment decisions rely heavily on assumptions, increasing the risk of costly mis-hires.

Inefficient and Inconsistent Hiring Process

Unstructured recruitment processes slow down hiring and lead to inconsistent outcomes across different roles.

The Approach

The company adopted a data-driven recruitment approach by integrating standardized psychological assessments to objectively evaluate candidates' cognitive abilities, behavioral traits, and role suitability across IT, Sales, and Operations.

The Solutions

Assessment Name How This Assessment Help
Career Match
Maps candidates’ interests and traits to ensure role fit and reduce mis-hiring.
Cognitive Test (IQ)
Assesses problem-solving, learning speed, and cognitive ability for effective performance.

The Results

This science-based hiring approach delivered measurable business impact:

  • Up to 90% reduction in hiring errors across IT, Sales, and Operations roles

  • Higher-quality hires with stronger role alignment and readiness to perform

  • Faster and more efficient recruitment processes

  • Stronger, more scalable teams to support ongoing business growth

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